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Jennifer winding

 Principal, Tapestry Talent

2023 with glasses.jpg
  • Builds trusting relationships with clients and candidates alike

  • Over 25 years helping grow organizations, national and international experience

  • Ability to understand an organizational culture and its people quickly

  • Gallup Strengths: Connectedness, Learner, Empathy, Positivity, Adaptability

"I had big shoes to fill in our I called Jennifer and she coached me on what we needed to change to make the position more attractive.....figured out a strategy on handling compression with the rest of the team...and had a truly great person sign an accepted offer in six weeks and two days. All while keeping me calm. Outstanding work!"

- Valerie Renk, CEO of Habitat for Humanity Dane County


Jennifer is an executive recruiter based in Madison, Wisconsin, who works with private, public and nonprofit organizations. She helps organizations assess needs, recruit, and hire leaders and future leadership, both organizational and for corporate boards. She is adept at working with selection committees, which requires exceptional communication, planning, and finesse. She is successful in her efforts to attract and develop a top-tier, diverse slate of candidates for roles because of her broad network and her innate ability to recognize people with interesting transferrable skills and talents. Clients and candidates comment that she makes the hiring process both a productive and engaging experience. She recruits leaders in health care, business services, manufacturing and nonprofit, working as a partner to help organizations meet their goals.

Jennifer has deep experience as a consultant and advisor to clients: helping identify organizational needs, creating job descriptions, assessing teams, offering professional development as a key partner, coach and consultant. She uses Hogan personality assessments which convey valuable non-biased information about people’s innate skills and personalities, matching them with an organization’s culture and goals for future success.

Having started her career in “sink-or-swim” commission-based advertising sales with the Business Journals’ Twin Cities publication, she understood early how to grow business by building authentic relationships. Jennifer has worked and lived internationally, giving her a broad understanding of people and perspectives. Her recruiting practice has evolved over the years from biotech recruiting, to recruiting engineers, product marketers and sales teams for consumer products manufacturers, to executive search, assessing organizational culture and assisting in the selection of leadership for successful succession and future growth.

Jennifer is a graduate of the University of Wisconsin-Madison School of Journalism. .  She currently serves on the board of Tempo Madison for professional women. She was a Rotarian for five years with Downtown Madison Rotary and served on the alumni board for the Wisconsin School of Business for two years. She is also a marriage officiant and assists couples in marriage preparation. Other outside interests include spending time with family, Door County, guitar playing, downhill skiing, hiking and traveling.


Videographer, Tapestry Talent

  • Videographer

  • Former broadcast journalist

  • Expert in storytelling

  • Strength is showing through video what an organization is really all about


Jamie Perez is a former TV News reporter and now works as a freelance videographer + storyteller based in Madison, WI.  She was born and raised in California and graduated from California State University, Northridge with a degree in Broadcast Journalism. She landed her first on-air job at the ABC affiliate in Sioux City, Iowa where she worked for two years, then spent three and a half years as a reporter for the CBS affiliate station in Madison, WI. Jamie left TV news but didn't leave the camera behind. 

She started her own business, Beyond Words Productions, as a way to continue her passion for telling stories and capturing moments on camera. She is an expert at finding the heart of any story and crafting it in a way to make people care about a person, cause, event, or mission. 


Jamie's ability to put together a good, memorable story is a skill engrained deep in her heart. A skill you can't really teach, but one you must feel. She has a unique ability to connect to people by striking an emotional chord and opening people's eyes to feel emotions they may not have otherwise felt and in turn, creates a more empathetic and compassionate world. 


Jamie's videography skills can be used for a variety of purposes, but when it comes to creating video job descriptions, she makes people care about your business, the mission behind it and the people who work there. By being able to film the people behind the company and break down the corporate barriers, she makes it easy for applicants to want to work for you. If pictures say a thousand words, her videos will leave you Beyond Words."

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